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Pure Vitamin C 21.5% Advanced Serum

was $46 NOW $35

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Upgrade your look with the new & improved Pure Vitamin C 21.5% Advanced Serum

At massive support and demand of our customers, we are super excited to announce that we’ve come back with a new and improved formula of Pure Vitamin C 21.5% Advanced Serum.

With an upgraded formula with more of the effects but less the ingredients, the Pure Vitamin C 21.5% Advanced Serum has been transformed to have even greater hydration and absorption without the stickiness. It conditions and restores balance to replenish and retain moisture in the skin with the optimal 21.5% of pure vitamin C.

Vitamin Serum loved by over 2.5 million people all around the world. Over 87% customers satisfaction with proven brightening effect & skin improvement. 4.5/5 ratings on customer reviews!

When you utilize this product please avoid using any products that contains high level of AHA, BHA (include Betain Salicylate), Retinal, Vitamin C (Ascorbic Acid).

How to use

After cleansing, at the last step of your basic care, apply an adequate amount to the face, dividing up the portions and applying each small portion to different areas. Lightly tap the area to help absorption.

Gently massage the whole face using your palms about 2-3 times to ensure full absorption.


Hippophae rhamnoides water, ascorbic acid, sodium lactate, 1,2-hexanediol, sodium hyaluronate, panthenol, cassia obtusifolia seed extract, allantoin, xanthan gum, ethyl hexanediol

PLEASE NOTE: Ingredients are subject to change at manufacturer's discretion. For the most complete and up-to date list of ingredients, please refer to the product packaging.

Customer Reviews

Based on 69 reviews
Best vitamin c serum I’ve tried!

If you aren’t seeing any results using other lower percentage vitamin c serums, definitely give this one a try! I have combination/dry/sensitive skin. Ive tried the Klairs vitamin c but unfortunately it broke me out and I did not really like the ‘light oil’ texture. However, this formula is water-based, using seabuckthorn water which is full of nutrients. It also has sodium hyaluronate and allantoin which both help keep the skin soft, plump and hydrated. I was afraid of the high percentage of vitamin c because I’ve never used anything above 10% before. Initially I was afraid it would be too much exfoliation because my cheeks are quite sensitive. But the formula ended up being super gentle and non irritating. I definitely saw results from day one, but this may not happen for everyone. It says to use 2 or 3 drops but I use around 6 to make sure my whole face is saturated hahahah. The morning after I used it, my skin was so smooth and texture was visibly reduced. My base makeup went on SO smoothly, I was in shock at how good my skin looked. When my pimples have dried up and scarred, I make sure to use the serum everyday. Before using the serum, my pimple scars would take up to 5 days to properly heal and scab off. After using this serum, my scars healed within 2 days, scabbed off and only left very light marks. I definitely recommend this if you have active pimples and want to speed up the healing process! You do have to keep this one in the fridge to prevent oxidisation of the active vitamin c (ascorbic acid). Due to the cold temperature and high concentration of ascorbic acid, over time you will see crystallisation of the product within the dropper lid. Whenever this builds up, I carefully wipe it off - so that none of the sharp crystals fall into the serum and potentially irritate/scratch my face when I use the serum. This one does oxidise quite quickly even though I put it in the fridge and away from sunlight. It will definitely turn a light yellow shade after a month. I do feel like it is less effective now (3 months after purchase) because I have been slacking + I keep forgetting I have it because it’s stored away in the fridge 😅 - but it definitely still does the job (of course not as effective as when it was first opened). I am on the last 1/4 of the bottle and am definitely gonna repurchase this after. If you are thinking of trying this, make sure you are committed to using it so that you get the most out of it while the product is still fresh!

Skin Type: Normal
Age: 35-44
Good with vitamin E

Combine this with the Vita Duo Cream Joan Day Joan Night Vitamin E for a great plump feel.

Ashleigh I.
Skin Type: Sensitive
Age: 25-34

I just finished my first bottle after about 5(ish) months of using this product 3/4 times a week and wow. I'm 31 years old and my skin has never been brighter or smoother. Not a single wrinkle in sight :D
I've been tossing whether to buy another bottle of this or try the Klairs Freshly Juiced but figure i'll stick with what i know works for my skin.

Jeremy C.
Skin Type: Normal
Age: 44-55

Oh dear..Cant get enough of this product..It makes my face brighter and spots gone.Highly recommended😊

Skin Type: Dry
Age: 25-34
Great Vitamin C serum

I got this Vitamin C serum after a friend (who loves skincare) recommended it. It's definitely the best one on the market for the price. It soaks in really quickly and I had no sensitivity or tingling because of it. My skin seemed brighter after using it for just a week. The only downside is having to keep it in the fridge as then I forget about it! But I will definitely purchase again.

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